Making Your Pitch: Selling your Idea to a Producer Dec 2017

Making your Pitch: Selling your Idea to a Producer

Tuesday December 12, 2017
6:30pm - 9:30pm
Suite 303 - Across the Hall from Theatre Ontario
401 Richmond Street West, Toronto 

Do you have a musical theatre or play property that you would like to produce commercially?

Join us for an intimate evening with three of Toronto’s top commercial production executives; Aubrey Dan (Jersey Boys), Frank Scardino (Follies) and Peter W. Lamb (The Phantom of the Opera).  Submit your play property to Theatre Ontario and we will give at least 4 applicants an opportunity to pitch their material to our accomplished panel. The panelists will provide constructive feedback on each of the finalists, sort of like the Dragon's Den, but without the financial commitment. There is also a chance for those interested to audit the process and experience the feedback of what commercial producers are looking for when mounting a production.

To be considered please submit a one-page summary of your idea or property to Theatre Ontario by December 6th, 2017.

Those selected will be required to provide the following for their 15-minute presentation:             

  1. A one-page summary of your pitch
  2. Read and/or perform a segment of your property

Following the pitch there will be a discussion about:

  1. The panel’s experience in Commercial Musical theatre
  2.  Budgeting for a commercial production
  3.  Raising investment capital
  4.  Marketing and publicity

Networking Opportunity:

After the discussion we invite all in attendance to remain for some wine and cheese where you will get an opportunity to talk and connect with our invited producers.

Email your pitches to Nicole Pena: by December 6th, 2017 

Course Fee

$60 plus HST regular price

$30 plus HST for Theatre Ontario Members

$20 plus HST to audit the event - Call in to register

For more information, please contact: or call 416.408.4556 x10


Members sign-in to access member pricing.

Confirmation and receipt will be sent by email.

Refund & Cancellation Policy

  • If we receive your cancellation up to 5 business days before your workshop, you will receive a full refund less 10% administrative charges.
  • If we receive your cancellation 5-1 days before your workshop, you’ll receive a 50% refund.
  • If we receive your cancellation on the day of your workshop or you do not show up for your workshop, no refund will be issued.
  • If Theatre Ontario cancels a workshop you will be refunded in full.

Meet the Producers...

Aubrey Dan - Tony-Award winning Producer

Dan_AubreyIn 2007 Aubrey Dan launched Dancap Productions Inc. a commercial theatre company dedicated to producing and presenting the Best of Broadway-style theatre created in collaboration with acclaimed artists and award-winning creative teams. Some of the 25 past Toronto shows include:  Memphis, The Addams Family, West Side Story, South Pacific and blockbuster Jersey Boys. Most recent Broadway shows include: Matilda, The King and I, An American in Paris and Present Laughter.

Frank Scardino – Broadway Producer and General Manager

Scardino_FrankFrank Scardino is a longtime member of the Broadway League and President of Theatre Production Group, LLC. Over a four decade career, he has served in a leadership production capacity on Broadway, National and International Tours for Follies, Ragtime, The Phantom of the Opera, Sunset Blvd. starring Dianne Carroll, Aspects Of Love, To Grandmother’s House We Go, Donny Osmond in Joseph and the Amazing Technicolor Dreamcoat, The Mikado, Kiss of the Spider Woman, Show Boat, Christopher Plummer in Barrymore, Candide, Fosse, Music of the Night starring Colm Wilkinson. Other credits include A Christmas Story, The 1940’S Radio Hour, On The Twentieth Century, Pippin, The Mikado, Chicago, Jackie Mason in Laughing Room Only, Will Rogers Follies starring Larry Gatlin, Boublil & Schonberg’s The Pirate Queen, Guys and Dolls, Donny and Marie - A Broadway Christmas, Memphis and First Date.

Peter Lamb – Producer, Director, Production Manager and Technical Director

Lamb_PeterPeter Lamb has spent an extensive 40 year plus career in the theatre. Following five seasons for The Stratford Festival (Technical Director, Production Manager), he moved on to Broadway/West End musicals at Livent Inc.(1988-1999), for productions including The Phantom of the Opera, Joseph and the Amazing Technicolor® Dreamcoat, Show Boat,Sunset Boulevard and Ragtime.  In 2007 he joined Dancap Productions as Executive Vice President and Producer, overseeing five successive subscription seasons of Tony Award-winning musicals, including Jersey Boys. Recently, he has held the position of Director of Production for the Canadian Opera Company, overseeing the largest theatre production operation in Canada, staging 19 mainstage operas, numerous special events and the production operations of the Four Seasons Centre for the Performing Arts.




401 Richmond Street West, Suite 350, Toronto, ON, M5V 3A8
Telephone: 416.408.4556 (Find an Extension) / Fax: 416.408.3402
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