Marketing On A Shoestring

Retaining Your Audience - Is it easier to keep your existing audience than to find a new audience?

What do people expect from their night at the theatre? How can you help them to meet their expectations?

Our instructor will answer these questions and will guide you through a review of what you are currently doing to help you adapt to the new reality–a world where we are increasingly crunched for time, bombarded with messages and feeling isolated. Taking a look at recent advances in values-based marketing and relationship building, we will consider how we can encourage people to invest in their mental health and attend your theatre in the most cost conscious methods.

This is a one day course that will be taking place on Wednesday August 10th, 2011.  Lunch will be provided.


Cheryl EwingCheryl Ewing has been working in the arts and culture sector for over three decades, primarily in the performing arts. Her experience has been in the not-for-profit, for-profit, municipal and educational sectors as a consultant and administrator. Her client list includes national organizations such as eyeGO to the Arts and the Association of Cultural Executives; the provincial presenting networks - CCI Ontario's Presenting Network and the Atlantic Presenting Association; project manager for CCI's Values & Benefits marketing research project; audience development initiatives for Guelph's River Run Centre and the national project, eyeGO to the Arts; contemporary new music organizations Open Ears Festival and NUMUS Concerts Inc.; and mentor to the tech crew at Waterloo Region's Integrated Arts Program at Eastwood Collegiate. She volunteers for JM Drama, Dancetheatre David Earle, Waterloo Dance Project and served on the steering committee of Waterloo Region's Prosperity Council Creative Enterprises Task Force. She is a firm believer that the arts and culture sector is essential to the health of a community.

NOTE: Because of the subject matter for this course, Theatre Ontario organization members can have a single member attend this course, provided that payment is made by the organization.  It is also open to freelance individual members.

Register for this summer workshop

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(In July and August, our hours are Monday to Thursday: 9 am to 5 pm and Friday: 9 am to 1 pm)